We Alex Jewellery Private Limited believe in any particular organisation, the word "SUCCESS" is a big question. Who brings it? Management - Quality and Quantity Production - Finance - Employees - Marketing - Advertisement - Gift to God? The secret of our success lies in the combined efforts to all those who are directly and indirectly associated with the organisation and this was only possible due to the ever ongoing and untiring efforts of our humble Managing Director Mr. Joseph Mudaliar who brought these elements together. Our organisation has an history of 25 long years.
We all believe that there is no shortcut to success and it is the only and hard way up. Our being a developed organisation and already enjoying very strong brand goodwill in India and abroad, put together with other qualities, young and motivated team and our Managing Director at the helm, we are here to meet any challenges in the market-national and international.
Alex Jewellery Pvt. Ltd. hitherto known as Alex Industries is a group of companies. They are : Alex Industries - Joseph Enterprises - Joseph Electroplaters - Jaya Enterprises - Jaya Electroplaters - Jaya Jewellery Pvt. Ltd. - J.P.Engineers, Mumbai, India and Jaya Gold Covering, Chennai, India.
Alex Jewellery Pvt. Ltd. is the apex institution in our group / guaranteed and the largest industry in manufacturing / imitation/ jewelleries microgold plating in Mumbai, India.
Product Description
Guaranteed and qualitative withe enchanting range of imitation jewelleries like Bangles, Chains, Bracelets, Ear rings, Mangalsutras, Necklaces of elegant modern designs, art and traditional jewelleries in the brand name of Alex & Rolex are being manufactured here. They are guaranteed for long standing plating quality. Latest technologies are applied in the work of plating and Lacquer coating. Each jewel has the mark of Rx or Ax to identify our product. Apart from making guaranteed products, our organisation produces jewelleries with gold and brass platings. Silver oxydised nad copper finished jewelleries are also being made by us.
Manufactured Units
Our units are well equipped with modern machines. They are all completely mechanised. They are handled by qualified and experienced technicians supported by huge no. of employees. Our units are so designed so that the output can at any time be increased to meet any seasonal or urgent demands of the market.
Quality
For us, every product which we make speaks on behalf of our organisation. Our customers are very much particular about quality, standard, durability, long lasting but for least price. In other words, cheap and best. Generally, best quality and cheap price is incompatible. But is is possible for us. We offer them all they want. Our products are subjected to strict quality control before they are launched into the market. Of course our prices are comparatively least . At the same time dealers/distributors have good margin. For Bangles, we quote same price for all sizes ranging from baby to jumbo. Much attention and top most priority are rendered by our production dept. as well as quality control dept. keeping in mind our buyer's satisfaction. Since all our products are plated in-house, we have all the necessary quality checks recommended by international standard.
Management
We strongly believe that we would not have scaled this height without our management team of adepts and experienced staff members co-ordinated by our Managing Director. Each and every personnel and dedicative and are always ready to put the customers on top priority with utmost sincerety and thereby strive for the growth of our organisation.
Distribution Network
Starting our sales in Mumbai, India, we have indeed come a long way. Apart from our self distribution points in Mumbai and Chennai, we have distributors all over India and abroad. We have approx. 3000 dealers or rather outlets through which our products are sold in every corner of India and many parts of the world.
Market Share
No doubt, Alex & Rolex brand jewelleries are right now the market leaders in guaranteed jewellery which have 80% market share.
Packaging
We are aware that no good product can sustain its quality as well as beauty without right packaging. India being a nation of different seasons & temperatures, our products are packed properly to suit these varied environmental zones. Each jewel has a box made of durable plastic bottom of maroon colour with transparent top to enable the buyer to glaze the packed product. The top has a unique sticker having a 3-D effect and the bottom has a sticker having the details of the product like Price, Design No. Size, Data of sale with period of guarantee, name of Product and Company with our logo. A 2-D hologram is also affixed on the bottom showing the genuineness of our product. We also insert a guarantee card in the box. Our mode of packing of jewels for export depends on the choice of the importer. Our export packings are safer and will suit to all seasons of the importing country.
Export
Alex Jewelleries are regularly exported to prominenet gulf countries like Dubai, Baharain, Muscut, Yemon, most of the African countries, Russia, Paris and London. All these years, export of our jewelleries was done through our agencies. Now we have our own Export Division viz., 'Alex International' Mumbai, India.
International Award
The fruit of our hard labour is the International Award. Apart from many National Awards, we are proud to proclaim that our Organisation has earned the prestigious "Arch of Europe" Gold Star Award for 1996 in appreciation of excellence in Corporate Image and Quality from J* Ban Imagen Arte S.A., an International Organisation with its headquarters in Madrid, Spain (Europe) . It is thereby proved that our products are of international standard the quality is recognised worldwide.
Imitation Jewelleries made of Alex Industries Pvt. Ltd. will be available to the Importers abroad according to their choice of designs and packing mode.
