Our History

Shri Bholanath Kesarwani, with the vision to build a strong and flourishing company, which pioneers in making flavoured chewing tobacco, and provide consumers with high quality products and satisfaction, founded the company, Kesarwani Zarda Bhandar in 1960. His extensive market research showed that Indian consumers were looking for a product, which was of the high quality and less in price. After years of experiment he introduced "Bhola Chapp Zafaranipatti," a flavoured chewing tobacco, which was not only superior in quality but was also cheaper in price than the competitive products. It is now one of the largest selling tobacco brands in India and dominates the Mumbai, Surat, Ahemadabad, Allahabad and other regional tobacco market.

Our Vision

" To maintain the quality of the products and ensure its supply at fair prices, by promoting productivity throughout the company.
" To strive continually to maintain the leadership in the tobacco industry, through modernization, expansion and the establishment of a wide and efficient marketing and distribution network across the globe.
" To ensure a steady growth by strengthening its relationship with it suppliers, distributors and customers.
" To achieve fair and reasonable returns on the capital employed and increase the value of stakeholders.

Company's profile

Kesarwani Zarda Bhandar maker of "high class flavoured chewing tobacco" brand name Bhola Zarda, is a partnership organization, wholly owned and run by the Kesarwani family. The group is responsible for determining the objectives and broad policies of the company. Name of the member of the management as follows: